I'm sorry I could not have written a shorter letter, but I didn't have the time.
Not long after Lincoln delivered the Gettysburg Address in under three minutes and in just 10 sentences (272 words) he wrote a long letter to a friend and included this apology.
Lincoln knew then what I try to explain to prospects all the time. It's much harder than you think it is to write a really great 140 character tweet that includes a link!
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