December 6, 2013

How's Your Elevator Speech?

I've had many opportunities to hone my "Elevator Speech." Networking events, leads groups and Rotary Clubs are great places to hone that speech. Unfortunately, I've never really succeeded at this effort.

But today I really saw, up close and personal, why this is so essential to the success of any entrepreneur. I witnessed someone giving his Elevator Speech and watched as he hit his sixth or seventh sentence and the eyes of his listener glazed over. It was truly remarkable and I'm so glad I witnessed this event.

Now, if only I can do it better the next time.

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TheBAFSignal by Bradley A. Friedman is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
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